SUMMARY:

Tasked with creating a branded activation that would educate and entertain visitors, I designed a bar lounge for Bhakta Spirits, a luxury spirits company that celebrates the beauty and elegance of vintage spirits. Visitors are invited to interact with the bartender and enjoy a leisurely evening in the city.

This 1920s speakeasy-themed activation was inspired by the charm of antiquities and traditional brewing practices. Visitors learn about vintage spirits, connect with like-minded individuals, play provided games, chat, and take advantage of the spacious indoor and outdoor seating. Guests can also participate in a custom cocktail experience using the Century Lounge app. At the end of their visit they will receive branded glasses featuring the recipe for their custom cocktail engraved on the back allowing them to recreate the experience at home.

PROCESS:

The first step was to identify the company's purpose and theme, which guided the development and design of the activation. After conducting research into the target demographic, I created an environment that would appeal to their tastes both in terms of design and overall experience.